About Us

“In 2001, I was in the wine business, all in! My husband, John and I owned a winery, and I created unique events to promote and market our wines. I also helped over 900 other wineries to market their wines through my events, The Cabernet Shootout, The Pinot Noir Summit, and Wine Boot Camp®.” 

“We had an email list of 78,000 enthusiastic buyers with a 65% open rate, and I didn't even know that was good.”

“We could sell anything and everything.”

“And then……

...two planes flew into the twin towers of the World Trade Center in New York City. Everything changed.  Our enthusiastic buyers lost or changed jobs. Their business emails were no longer valid. We had to find a better way to reach our past clients and find new ones.

When 9/11 happened, that changed the way I had to do business going forward and laid the groundwork for my current business.

We had to build a strong, authentic brand and be a recognized expert in our niche.

I hired two women to teach me social media. “Twitter”
In 8 months time I had tons of followers and spent an inordinate amount of time tweeting but I didn’t make 1 sale.

Press releases got some attention, but not enough. We needed more visibility. I needed to find a unique and memorable way to get positive attention from folks in the media.  

I am really good at getting attention and developing relationships with people so I needed to establish strong connections with journalists, reporters, editors, and publishers.

With persistence, creativity, and our secret sauce, we developed strong connections with key movers and shakers in the media.

I started out and focused on 10 key journalists, all involved in food or wine. I purchased mini grape vines with the favorite grape of each media personality and had them delivered with a handwritten personal note and n invitation to share a bottle of their favorite wine. All 10 of the journalists responded with a personal phone call or a handwritten note. I remain close to eight of those journalist 20+ years later. We started getting calls for interviews. Articles were being published.

We needed more visibility. With persistence, creativity, consistency, and our secret sauce, we developed strong connections with key movers and shakers in the media.

I knew that having a meal with people helps to cement business relationships. Take them out to a fine restaurant and at the end of the meal, you get a thank you and a handshake. I wanted more.

We invited people to our home to share a multi-course meal paired with wines. We hung out in the kitchen as I put the final touches on the first course and often sat down to lunch around one o'clock. We often found ourselves still sitting at the dining room table as the dinner hour approached ... sharing stories, adventures, and many times both laughter and tears. Each of those meals ended with a thank you and big hugs. We parted as friends, not just as business associates or a story to be written and forgotten. We repeated that scene literally hundreds of times. Over a five year period, we hosted over 600 journalists, editors, and publishers.

In just three years’ time, as we developed our relationships and our methodology, we were filmed 29 times for television, featured in top publications, invited to speak at numerous events, and interviewed on radio, television, and podcasts.  

Thanks to our many friends in the press, our stories about our brands and adventures were shared in priority media. We were recognized and respected achieving notoriety and our business sky-rocketed.

Friends, colleagues, and strangers were envious of our celebrity and asked if we could help them get the same type of attention ... and so, Visibility 360 was born.

Visibility 360 creates and nurtures brands for professionals to establish their authority, influence, and expertise so they can have consistent client flow, a predictable stream of income and the time and money to do the things they want to do.

”We created a system that put us in front of our audience, so we we're able to capitalize on tons of opportunities.

Whether you run a small Mom n’ Pop store or a multi-million-dollar corporation, the business that wins is the one with the strongest brand.— the most visibility — in the niche and/or area.

I know how to do this, and I help other professionals stand out for the experts they are.