About Visibility 360
A Note from Barbara Drady
From best-kept secret to industry pioneer
The Wake-Up Call That Changed Everything
Sometimes the best insights come from unexpected places. Mine came from a bottle of wine. As a serial entrepreneur who had built and sold four successful businesses, I thought I knew everything about business success. Then I entered the wine industry and discovered a powerful truth: the best product doesn't always win – the most visible one does.
The 9/11 Pivot
When traditional marketing methods faltered after 9/11, I realized something crucial: real influence comes from relationships. Instead of just sending press releases, I started inviting journalists, editors, and media producers into my home to share a meal. Those casual conversations turned into lasting .relationships.
Take someone out to the best restaurant in town and they say "Thank you," and shake your hand.
Welcoming someone into your home and sharing a meal at your table is a whole different experience. When they leave, they say "Thank you," and hug you. You've become friends and as long as you stay in touch, you're friends for life.
The results? Let's just say I got everyone's attention:
29 television features in three years
Regular appearances in top-tier publications
Constant media interview requests
Industry-wide recognition as the go-to authority
But here's what really mattered:
My competitors had better funding. Some had better products.
But I had something more valuable – visibility and authority.
The "Aha" Moment
While other business owners asked me, "How do you get so much media coverage?"
I was asking myself a different question: "How can I help other experts get the recognition they deserve?"
That's when Visibility 360 was born.
Beyond Traditional PR
We're not a PR firm. We're authority architects.
Traditional PR firms send press releases and hope for coverage. We don't hope – we guarantee results. Why? Because we've built relationships with over 600 media connections who trust us to bring them real experts (like you).
Remember: It's not what you know, it's who you know. And we know the media.
Our Mission
We transform independent professionals from respected experts into recognized authorities.
Why?
Because in today's world, expertise is no longer enough – you must become the go-to authority in your field.
Core Values That Drive Us
Results Guaranteed
We don't just promise visibility – we guarantee it. 300+ media placements or you don't pay. Period.
Strategic Innovation
While others blast out press releases, we're building your authority through proven systems and strategic relationships.
Client Success Obsession
Your authority is our mission. When you win, we win. It's that simple.
Relationship Excellence
We've spent years building media relationships, so you don't have to. That's why we can guarantee results when others can't.
The Visibility 360 Difference
Traditional PR Firms:
Send generic press releases
Charge monthly retainers
Hope for coverage
Focus on general awareness
Visibility 360:
Builds lasting authority
Guarantees results
Leverages proven systems
Creates lasting impact
Ready to Rise Above the Crowd?
You've spent years becoming an expert.
Let's Talk
